Paula's Choice Bestsellers

15% off bestsellers for our birthday

+ Travel-size gift when you spend € 75
+ Travel-size treatment when you spend € 90

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  • Clinically proven to visibly reduce pores & control oil​*

    SHOP ICONIC BHA

    *Based on an independent clinical study with 32 subjects after 4 weeks
  • -15%
    All skin types
    Breakouts, Blackheads, Enlarged pores, Dull skin

    Fights breakouts and blackheads

    Fast-absorbing liquid formula

    Removes built-up dead skin cells

    Fast absorbing liquid formula removes built-up dead skin cells and fights blackheads.

    Salicylic Acid/BHA, Green Tea Extract, Methylpropanediol
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    All skin types
    Breakouts, Anti-Aging, Brown spots, Enlarged pores

    Improves skin tone and texture

    Fades brown spots

    Softens fine lines and wrinkles

    A powerful treatment with 1% retinol that firms skin, fades brown spots and smooths wrinkles.

    Licorice root extract, Peptides, Retinol (Vitamin A)
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    All skin types
    Anti-Aging, Dull skin, Fine lines and wrinkles

    New gentle formula, immediate results

    Vitamin C visibly brightens skin

    Feather-light, liquid formula absorbs quickly

    Vitamin C, Ferulic acid, Ergothioneine
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    All skin types
    Anti-Aging, Brown spots, Enlarged pores

    Smooths skin's surface

    Visibly reduces enlarged pores

    Fades brown spots

    Concentrated 10% niacinamide visibly minimises pore size and improve skin’s texture.

    Niacinamide/Vitamin B3, Panthenol (Vitamin B5), Acetyl glucosamine
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    All skin types
    Anti-Aging, Brown spots, Enlarged pores

    Visibly reduces enlarged pores

    Smooths skin's surface

    Fades brown spots

    A highly concentrated niacinamide treatment that effectively tightens and minimises the look of sagging pores and rough bumps caused by age or sun damage.

    Niacinamide/Vitamin B3, Vitamin C, Acetyl glucosamine
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    Combination skin, Oily skin
    Breakouts, Anti-Aging, Blackheads, Brown spots

    Protects from sun damage

    Suitable for breakout-prone skin

    Light lotion, does not feel oily

    Weightless lotion texture protects skin from the sun and leaves a soft matte finish.

    Antioxidants, Avobenzone, Green Tea Extract
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    All skin types
    Anti-Aging

    Improves skin tone and texture

    Fades brown spots

    Softens fine lines and wrinkles

    A powerful blend of retinol and bakuchiol tackles fine lines and wrinkles, restores firmness and evens out skin tone.

    Retinol (Vitamin A), Bakuchiol, Peptides
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    All skin types
    Anti-Aging, Fine lines and wrinkles

    Peptide complex offers multi-layer support

    Visibly smooths lines in 15 minutes

    Clinically proven to visibly firm, plump & reduce wrinkles in 4 weeks

    Rebuild, strengthen and firm the skin on a deeper level with the latest in peptide technology for multi-layer support – see results now and over time.

    6 Pro-Collagen Peptides, Amino acids, Hyaluronic Acid
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    All skin types
    Breakouts, Anti-Aging, Brown spots, Rosacea-prone skin, Dull skin

    Fades brown spots

    Brightens skin

    Fights breakouts

    Fades brown spots, reduces blemish marks, calms the skin.

    Adenosine, Azelaic Acid, Salicylic Acid/BHA
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    All skin types
    Anti-Aging, Brown spots, Dull skin

    Targets sun damage & improves uneven tone and discolouration

    Boosts radiance & visibly brightens

    Visibly firms & improves elasticity

    This advanced serum features highly stable 25% vitamin C and visibly improves uneven tone, radiance, elasticity & firmness without irritation.

    Vitamin C, Glutathione, Ergothioneine
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    All skin types
    Dull skin, Fine lines and wrinkles, Damaged skin barrier

    Visibly reduces fine lines

    Reverses a compromised skin barrier

    Renews skin below the surface for healthier cell turnover

    Mandelic Acid, Lactic Acid, Yarrow Extract
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    All Skin Types
    Anti-Aging, Dull skin

    Strengthens & smooths for an improved skin barrier

    Visibly firms & supports elasticity for younger-looking skin

    Prevents moisture loss for all-day hydration

    Skin-identical ceramides, Tripeptide-5, Watermelon Seed Oil
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    Combination skin, Oily skin
    Breakouts, Blackheads, Enlarged pores

    Balances skin

    Restores moisture balance

    Fights breakouts and blackheads

    Restore the balance of your skin with this lightly hydrating toner.

    Niacinamide/Vitamin B3, Adenosine, Glycerine
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    Normal skin, Dry skin
    Anti-Aging, Brown spots, Very dry skin

    Protects from sun damage

    Promotes radiant-looking skin

    Hydrates dry skin

    Protects skin from the sun and improves skin tone.

    Avobenzone, Niacinamide/Vitamin B3, Shea Butter
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    Combination skin, Oily skin
    Breakouts, Anti-Aging, Brown spots, Sensitive skin

    Mattifies shiny skin

    Protects from sun damage

    Fights signs of ageing

    Lightly tinted moisturising lotion protects skin from sun and absorbs excess oil.

    Antioxidants, Resveratrol, Zinc Oxide
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    All skin types
    Breakouts, Anti-Aging, Keratosis Pilaris

    Leaves skin softer and smoother

    Removes built-up dead skin cells

    Reduces red bumps

    Gently exfoliates dry, rough and bumpy acne-prone skin leaving it hydrated, smooth and soft.

    Salicylic Acid/BHA, Antioxidants, Chamomile Flower Extract
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    Normal skin, Dry skin
    Anti-Aging, Dull skin

    Shields the skin from damaging UVA & UVB rays

    Prevents premature signs of ageing

    Hydrates and leaves a dewy, healthy glow

    An innovative blend of five UV filters for ultimate shielding against damaging UVA & UVB rays to prevent wrinkles, loss of firmness and discolouration – all with zero white cast.

    UV Filter Blend, Emollients, Antioxidants
    15% off
    surprise gift
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    Combination skin, Oily skin
    Breakouts, Blackheads, Enlarged pores

    Fights breakouts and blackheads

    Hydrates without clogging pores

    Sheer lotion texture, absorbs quickly

    This oil-free night cream moisturises acne-prone skin without clogging pores or making breakouts worse.

    Niacinamide/Vitamin B3, Blueberry, Ceramides
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    All skin types
    Breakouts, Blackheads, Enlarged pores

    Leaves skin feeling clean and refreshed

    Soft on skin, hard on breakouts

    Removes excess oil

    Refreshing cleansing gel gently removes excess oil, debris and pore-clogging impurities.

    Glycerine, Panthenol (Vitamin B5), Sodium Laureth Sulfate
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    All skin types
    Anti-Aging, Brown spots, Rosacea-prone skin

    Suitable for rosacea-prone skin

    Repairs sun damage

    Visibly reduces fine lines

    A serum formulated with vitamin C and 0.1% retinol to address multiple signs of ageing.

    Oat Extract, Retinol (Vitamin A), Vitamin C
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    All skin types
    Anti-Aging, Dull skin

    Brightens skin

    Light cream for easy application

    Protects skin against the harmful effects of pollution

    This day cream with SPF 30 brightens, hydrates and protects against pollution and UV rays.

    Kiwi, Licorice root extract, Argan oil
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    All skin types
    Anti-Aging, Brown spots, Dull skin

    Softens fine lines and wrinkles

    Minimises discolouration

    Visibly firms

    An advanced, potent anti-ageing serum for total repair in one triple active step. Clinically proven to visibly improve lines, discolouration and firmness within one week with continued results over time.

    Niacinamide/Vitamin B3, Retinoid (0.3% Retinyl Propionate), Hexylresorcinol (0.4%)
    15% off
    Travel-size product
    Travel-size product
    Free shipping
  • -15%
    Combination skin, Oily skin
    Breakouts, Blackheads, Brown spots, Enlarged pores

    Mattifies shiny skin

    Protects from sun damage

    Suitable for breakout-prone skin

    Water-light fluid minimises the appearance of pores and protects skin from the sun.

    Avobenzone, Green Tea Extract, Vitamin E
    15% off
    Travel-size product
    Travel-size product
    Free shipping
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Your all-time favourites

Whether it’s our cleansers, moisturisers, exfoliants, serums or boosters: we have bestsellers across all of our product categories. Conclusion? Our products do what they promise, which is why our customers have made them our bestsellers. So here’s a special thanks to you.

Gill
“A godsend for my skin. My skin is the clearest it’s ever been!”
Skin Perfecting 2% BHA liquid

Puppy
“My brown spots have faded considerably. So thrilled I have found a product that lives up to its claims!”
Clinical 1% Retinol treatment

Dave
“Love, love this product! After two weeks my skin is more even- toned, scars appear faded and even sunspots have faded.”
C15 Super Booster

Beauty begins with truth

Our philosophy? Smart, Safe Beauty. The products you use should work and be good for your skin, no exceptions. Based on our heritage in consumer advocacy, each of our formulas is effective, safe and backed by cited research. We uncover the truth about skincare and share all of the facts with you along the way - because keeping your skin healthy shouldn't be a mystery.

Our products do what they promise and we want you to experience that for yourself, that's why we offer a 60 day money-back guarantee. If you are not satisfied with your purchase, contact us within 60 days for a full refund.

We're here to help

For any questions about our products or for help on building a skincare routine, please contact our Customer Care team. Our skincare experts are on hand to help you find the best products for your skin.