About us About us

We know skin.

The search is over. Our formulas do what they say, every single time. Since 1995.

About us

We know ingredients.

Smart, safe beauty - only ingredients that research proves beneficial to skin.

discover ingredients

100s of independent studies, safety data & extensive consumer testing are behind each formulation with antioxidants, skin-replenishing & skin-restoring ingredients to improve skin's overall health.

shop bestsellers

About us

We know Formulas.

About us

We know research.

We follow the truth with transparency - not just what's popular. Our formulas are supported & verified by extensive research that we share with you every step of the way.

visit beautypedia

Everything skin needs and nothing it doesn't. Every product is tested for irritancy & safety. We never use ingredients that research proves are irritating, drying or likely to worsen skin problems.

learn more

About us

We know what's safe.

Beauty begins with truth

The beauty industry is dominated by misinformation - we cut through the noise & explain the research, empowering you to make educated skincare decisions.