Foundation: the word says it all. It forms the basis of your makeup. You use it to cover imperfections and create an even skin tone on your face. Make sure you choose a foundation suitable for your skin type, in the right colour, and then apply it perfectly.
If you do want to go to a chemist’s or buy a new brand online, then make sure you choose a product with a neutral skin tone that is suitable for your skin type. Neutral skin tone means that the product does not have a visible overtone, such as pink, peach, ash (grey), copper or yellow. These products often make your face look like a mask.
Choose a foundation with a sunscreen (SPF). The sunscreen should contain the active ingredients titanium dioxide and/or zinc oxide; these are the mildest for your skin. Dermatologists advise using various layers of sunscreens. For example, a day cream with an SPF of 25 and, a foundation with the same (or higher) sun protection on top of it. Finally, fix your foundation with a compact powder.
Sign up for our newsletter and become a Paula's Choice Member. Your benefits:
+ Welcome gift*
+ Exclusive deals*
+ Skincare advice
+ Birthday gift
Need help with finding the right product for your skin? Our customer care team are skincare and product experts and can guide you to the best skin of your life.
Sign up for our newsletter to receive exclusive offers and expert skincare advice
How can we help you today?